Kay Ibe

I'm Kay — CX Designer & Customer Experience Leader

Who builds experiences that work across every touchpoint, digital and physical. I've led teams supporting 90,000+ users, reduced churn, and redesigned journeys that actually keep customers coming back.

Tools which I use on a daily basis.

Relume
Access the world’s largest library of Figma
Hotjar
Behaviour analytical tool to track users
Figma
Design tool for creating and collaborating
Notion
Wiki, docs and projects management system
Amie
AI Notetaker

Behind the Scenes projects

Selected client work currently under NDA. These projects reflect my ongoing contributions to real-world products and teams

Briding the Digital Divide

This is a case study about transforming a 50% call answer rate into 75%+ — not by hiring more agents, but by redesigning the system that was forcing 90,000+ customers to call in the first place. It's a story about seeing the real problem hidden behind the obvious one.

CX Research

Journey Mapping

Service Design

QA System Design

Onboarding Redesign

See the project

Briding the Digital Divide

This is a case study about transforming a 50% call answer rate into 75%+ — not by hiring more agents, but by redesigning the system that was forcing 90,000+ customers to call in the first place. It's a story about seeing the real problem hidden behind the obvious one.

CX Research

Journey Mapping

Service Design

QA System Design

Onboarding Redesign

See the project

Briding the Digital Divide

This is a case study about transforming a 50% call answer rate into 75%+ — not by hiring more agents, but by redesigning the system that was forcing 90,000+ customers to call in the first place. It's a story about seeing the real problem hidden behind the obvious one.

CX Research

Journey Mapping

Service Design

QA System Design

Onboarding Redesign

See the project

View All Projects

View All Projects

View All Projects

If you read all this, we’re basically friends. Let’s make magic together ✨

Let’s talk projects, collaborations, or anything CX

Book a call

Say hello

If you read all this, we’re basically friends. Let’s make magic together ✨

Let’s talk projects, collaborations, or anything CX

Book a call

Say hello

If you read all this, we’re basically friends. Let’s make magic together ✨

Let’s talk projects, collaborations, or anything CX

Book a call

Say hello

Copyright 2025

Copyright 2025

Copyright 2025

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